Wild Card
As the 2025 NBA Playoffs reach their peak, fans are not only glued to the games but also to how those games are being framed by the media. From TNT and ESPN to Bleacher Report and TikTok, coverage of the postseason is less about unbiased reporting and more about crafting stories that fuel engagement, controversy, and virality. This dynamic creates a perfect lens through which to examine how media narratives shape sports culture and public opinion. One of the most noticeable patterns in this year’s playoff coverage is the heavy emphasis on individual stars. Networks like ESPN and sports influencers on social media have centered much of their content around household names like LeBron James, Jayson Tatum, Luka Dončić, regardless of their team’s overall performance. While individual excellence is part of the NBA’s appeal, this framing can overshadow rising teams or balanced rosters such as the Oklahoma City Thunder or Minnesota Timberwolves, who are making deep and impressive playoff runs...