MM 3503 - Austin Adair

     In the digital age, influencers have become key players in shaping pop culture, advertising, and consumer trends. Unlike traditional celebrities, these social media personalities gain popularity through platforms such as Instagram, TikTok, and YouTube, where they build dedicated followings by sharing their lives, expertise, and opinions. The rise of influencer culture has changed how brands market their products, how audiences engage with content, and how trends spread globally.      For decades, celebrities such as actors, musicians, and athletes dominated endorsements and trendsetting. However, the rise of digital influencers has disrupted this model, offering a more relatable and interactive approach to fame. Social media influencers often start as regular individuals who share authentic content, making them more accessible to their followers than traditional celebrities.      Platforms like TikTok and Instagram allow influencers to c...

Streaming vs. Traditional TV: The Evolution of Television Consumption      Television has had a dramatic transformation over the past couple decades. The rise of streaming services has disrupted traditional TV networks, changing how audiences consume content, how companies generate revenue, and the overall cultural impact of television. While traditional TV still holds relevance in certain areas, streaming has completely changed viewing habits, making on-demand content the new norm. Audience Behavior & Viewing Habits      One of the most significant shifts brought about by streaming services is the change in audience behavior. Traditional TV schedules dictated when and what people watched, requiring viewers to tune in at specific times. Streaming platforms such as Netflix, Hulu, and Disney+ have revolutionized television consumption by offering on-demand access, allowing viewers to binge-watch entire seasons at their convenience.      Ho...

     Music has always been a reflection of society, evolving alongside cultural, technological, and political changes. In the contemporary era, the music industry has had significant transformations due to digitalization, streaming platforms, and the rise of independent artists. My analysis explores key trends in modern music, the thematic shifts in lyrical content, and the cultural impact of today's most influential artists.      The music industry's structure has been reshaped by digital streaming platforms like Spotify , Apple Music , and YouTube. These platforms have democratized access to music, allowing independent artists to reach global audiences without major label backing. This shift has led to the rise of artists like Billie Eilish and Chance the Rapper, who gained prominence through online platforms rather than traditional industry gatekeepers. The power dynamics between record labels and artists have also changed, with musicians now having grea...